In an era with no shortage of viewing options, the reach and impact of broadcast television is still undeniable, said Frances Berwick, Chairman, Entertainment Networks, NBCUniversal Television and Streaming, in a statement, NBC remains a pillar of strength both within our portfolio as well as the larger television landscape, and were excited about the future as we continue to grow and connect our TV and streaming business.. In the younger demoviewers 18-49NBC Nightly News prevailed with a total audience of 1.085 million viewers, followed by ABCs World News Tonight (1.046 million viewers) and CBS Evening News (678,000 viewers). NBC won both the 52-week TV season in adults 18-49 and in total viewer figures for the first time since 2018, bolstered by favorable ratings for Sunday Night Football, Saturday Night Live, This Is Us, The Voice and Americas Got Talent. In total viewers, NBCs win totaled approximately 33.6 million more hours watched than any broadcast competitor from the start of the season to its culmination (Sunday, Sept. 19). Most news audiences, however, scored substantially better than the public. Meghan Rafferty is the executive producer. These solutions include: Reaching audiences at scale means aggregating viewers across the portfolio AND across screens. ABC evening news viewership grew 16% to 7.6 million viewers in 2020, following an 11% increase in 2019. Fox News viewers in the 25-54 demographic reached 356 thousand, whilst MSNBC had just 148 thousand. And in general, regular readers of newspapers and magazines are more educated than the audiences of television shows or networks. Almost four-in-ten of Rachel Maddows audience (38%) answered the four questions correctly, as did 36% of readers of magazines such as the New Yorker and 34% of Wall Street Journal readers. There is a similar pattern when it comes to the family incomes of regular news audiences. Nielsen Ratings now reflect the addition of Out of Home (OOH) viewership that began being measured on Aug. 31,2020 across only 44 markets tracked by Nielsen Media Research. MSNBC ranked third (behind Fox News and ESPN) with 1.54 million primetime viewers and CNN averaging 1.11 million primetime viewers ranked sixth. Ten years ago, Food Network averaged 1.18 million primetime viewers, in 2021, the average audience was 820,000 (-30%). Season 24. About Pew Research Center Pew Research Center is a nonpartisan fact tank that informs the public about the issues, attitudes and trends shaping the world. Nonetheless, in 2021, Fox News still averaged 2.39 million primetime viewers, an increase of 27% from 2011. The Atlanta Journal-Constitution reports that former football star and potential GOP Senate candidate Herschel Walker has registered to vote in Georgia (he had previously been registered in Texas). Nightlys win during the big Thanksgiving viewership week marks its first total viewers win over ABC in three years, and its highest weekly viewership in nearly a year. Nightly has been in a long fight with top-rated World News Tonight at ABC, with the David Muir newscast consistently finishing in first place. At least four-in-ten regular readers of magazines such as the Economist (46%) or the New Yorker (41%), as well as regular NPR listeners (43%), have family incomes of $75,000 or more. The Tonight Show Starring Jimmy Fallon was this summers top late-night show in 18-49, winning over Late Show With Stephen Colbert and Jimmy Kimmel Live.. Dec. 1, 2021 NBC Nightly News with Lester Holt is the #1 most-watched evening newscast in total viewers and A18-49, overtaking ABCs World News Tonight, and is the #1-most watched weekday program (excluding sports, syndication & specials) in all of television for the week of Nov. 22, 2021, according to Nielsen Media Research data. By comparison, 29% of CNNs regular audience, 26% of MSNBCs audience and 24% of Fox Newss regular audience completed college. The reason theres bipartisan agreement on reforming the Part D benefit to create an out-of-pocket cap and the reason PhRMA supports that is because it would make the pharmaceutical industry more money, Rachel Sachs, a law professor at Washington University in St. Louis, told NBC News. In 2011, A&E averaged 1.56 million viewers, the figure dropped to 560,000 (-64%) ten years later. The group of centrist Democrats object to Pelosi's plan to begin work on the budget measure and to wait to pass the infrastructure bill.. (These days, being flat is a tremendous win.) Just 23% of the public is 18-to-29. In contrast, political talk shows, particularly conservative talk programs, have older audiences. Business Solutions including all features. Regular readers of the New York Times also tend to be younger than average. In the years ahead cable news can expect to face competition from a number of prominent news providers, focusing on streaming. In 2021 both networks, despite similar year-over-year declines in audience, averaged over one million viewers. Sept. 20, 2016 4:15 PM PT. Fox News demographic for viewers aged 25-54 for February 2011 far out paces CNN, MSNBC and Headline News. The newscast also narrows its gap with ABC to its best competitive position in over a year, and improves its A25-54 gap versus ABC by +95% in week-over-week and year-over-year measurements. In 2011 Bravo had averaged 926,000 primetime viewers. In the key news demo, NBC News averaged 661,000 A54-54 viewers, also leading CBS News by +182,000 (+38%). (Overall, seniors watch the most TV. 9: The number of women now serving as governor, tying a record. NBC News award-winning television news broadcasts include TODAY, NBC Nightly News with Lester Holt, Meet the Press with Chuck Todd and Dateline NBC all of which closed out 2019 at #1 in the key news demo for the fourth straight year. 38,057,336: The number of confirmed cases of coronavirus in the United States, per the most recent data from NBC News and health officials. Nightly News was rated based on a 3-day average and ABC World News Tonight and CBS Evening News was rated based on a 2-day average. Here are the weaknesses in the NBC International SWOT Analysis: 1. , which drew 8.6 million viewers for the holiday week ending November 26. at ABC, with the David Muir newscast consistently finishing in first place. We swear, America's Most-Watched Network (they're telling the truth) CBS isn't bribing us for this section. Statista. And while Republicans comprise just 24% of the public, they make up half or more of the regular audiences of these three news outlets. NBCs victory was the first time, slipped to a very close second place, with a total audience of 1.471 million viewers, narrowly behind. By comparison, 29% of CNN's regular audience, 26% of MSNBC's audience and 24% of Fox News's regular audience completed college. 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The article includes data from Nielsen showing the median age of viewers of the 10 most popular shows on TV in the 2017-2018 season. The days of celebrities relying on network morning shows for promotion are long gone, Americans have more options and "Today" lacks the cultural relevancy it once possessed and rarely makes news as a result. It is a subsidiary of The Pew Charitable Trusts. As a result, in 2011, there were 19 cable networks that averaged over one million primetime viewers. You can only download this statistic as a Premium user. Nightly News also marks its largest total viewer audience since Dec. 2020, and leads CBS Evening News by +3.253 million (+61%). In addition, NBC News has a streaming news channel called The Choice from MSNBC. Sister network A&E had an even sharper decline. At least right now. ESPN+ costs subscribers $6.99 per month (or $69.99 yearly). Audiences for several other news outlets, including NPR (33% all four correct), the Daily Show (32%), Hardball (32%) and the New York Times (31%) fared nearly as well. On Sunday night, Florida Gov. Warner Bros. The industry has a track record of opposing essentially all proposals that will impact their bottom line.. Quotes displayed in real-time or delayed by at least 15 minutes. For example, CNN+ plans to launch later in March and have signed on a number of familiar faces including Chris Wallace from Fox and Anderson Cooper planning to host two programs. All rights reserved. (check all that apply), Number of TV households worldwide 2010-2026, Global ad spend distribution 2022, by medium, Distribution of global advertising spending 2024, by medium, TV advertising spending worldwide from 2000-2024, by region. In contrast, women make up nearly three-quarters (73%) of the regular audience for daytime talk shows, such as The View or the Ellen DeGeneres Show. Fox News watchers give President Trump a 64% approve-34% disapprove rating, while MSNBC viewers disapprove at a rate of 21% approve-78% disapprove. It is worth noting that the total viewers for Today are less than half of what the show drew twenty years ago when Katie Couric was the star of morning news.". (+1) 202-419-4300 | Main About half the public (52%) also knew that the national unemployment rate is about 8%. All five averaged more than 38 million viewers. ABC News has been providing content to Disney owned streaming providers with plans to expand in 2022. Current hosts Savannah Guthrie and Hoda Kotb, along with bit players such as Craig Melvin, Carson Daly and Jenna Bush Hager, havent resonated with Americans the way their predecessors did. Age Distribution 17.32% 25.49% 17.03% 14.95% 14.19% 11.03% 18 - 24 25 - 34 35 - 44 45 - 54 55 - 64 65+ In the key demo, ABC finished first in November with 991,ooo viewers, followed by NBC (886,000 viewers) and CBS (621,000 viewers). 2023 FOX News Network, LLC. Daytime talk show watchers stand out as the least well off regular audience. The regular audiences for Sean Hannity, Rush Limbaugh and Bill OReilly continue to be dominated by conservatives: About seven-in-ten or more of each of these audiences describe their political views as conservative, compared with 35% of the general public. (Photo by Frazer Harrison/Getty Images for Paramount Network), Apple TV+ Is Looking Into Streaming More Live Sports, Megyn Kelly Mocks NBCs Savannah Guthrie For Getting Covid: Shes Had All The Vaccines And Boosters, CNN Hits 10-Year Low As Fox News Glides To Victory In Cable News Ratings. In terms of total viewers, NBC teetered over CBS with 5.290 million (versus 5.260 million). In 2021, an off-year for political news there was a notable year-over-year decline of 34% in viewership. However, only about four-in-ten viewers of Hardball (37%), Hannity (41%), Maddow (43%) and listeners of Limbaugh (44%) say they prefer to get news from sources that dont have a particular political point of view. The family still has majority voting shareholders of the parent company Viacom CBS Inc. During its four nights of coverage, NBC News averaged 2.321 million viewers, +16% over CBS News (+313,000). NBC News Digital saw more than 110 million video starts throughout the week, including 28 million video starts on day four. NBC News NOWs livestreams drew more than 9.4 million video starts and a cumulative 7.5 million unique visitors in total, across all platforms. NBCs storied "Today" was once an iconic giant of morning television, but a devastating collapse in viewership last week left the show with its smallest audience in at least 30 years. 7pm News bulletin audiences were up year-on-year across the week in 2019-20: the Monday-Friday edition achieved a combined metropolitan and regional average audience of 979,000 (up 2%), Saturday averaged 963,000 (up 3%) and Sunday averaged 994,000 (up 2%). As a matter of fact, NBC ended 2021 up 9% in total viewers and up 7% in adults 18-49, while CBS was flat in viewers and up 1% in 18-49. Hence, ESPNs viewing has dropped by 31% in ten years. or redistributed. Move ahead to 2021 and Syfys average audience has plummeted by 68% totaling 428,000 viewers. This statistic is not included in your account. In 2021, the network had averaged 705,000 viewers, for a decrease of 24%. (+1) 202-419-4372 | Media Inquiries. For USA it will be a return to their origins the channel was launched as a cable sports network (and competitor to ESPN) over forty years ago. Lester Holt is the anchor, and named the most-trusted television news personality in America, according to the most recent The Hollywood Reporter/Morning Consult survey. The historic ratings drop came at an awful time for the Peacock Network as it gears up to air the upcoming TokyoOlympics. "Big Brother Thursday" Double Eviction Delivers "Big Brother's" Largest Audience and Highest Adult 25-54 Rating Since 2007 CBS spins the numbers for Thursday, August 25. LPGA Tour Championship. ComScore also reports their digital uniques for Feb. 2021 at 194,503,000. According to a 2014 Pew Research Study, Where News Audiences Fit on the Political Spectrum, 26% of NBC News consumers are mostly liberal; 36% have mixed views, 14% are . That audience figure dropped to 1.03 million in 2021, a decline of 36%. On the positive side, ABC Wednesday clearly delivers women 35-64 and a respectable male 35-64 secondary audience across the night, while ABC Thursday has a distinct and increasingly dominant female 18-64 profile that holds for three straight hours for its drama line-up. network's studios in New York City Friday. Powered and implemented by FactSet Digital Solutions. Kent Nishimura/Los Angeles Times/Getty Images. CBS Dominates the Week in Viewers and Key Demographics [12/13/05 - 12:00 AM] . Drama, Crime and Mystery. Slightly more people (17%) got all four wrong. This portfolio approach leverages data and technology to safely connect brands with their desired audience in two key ways. For example, in 2011, Syfy had averaged 1.33 million viewers in primetime. One potential consequence of the Talibans rapid takeover of Afghanistan is that they could have access to biometric and other data the government and fleeing Afghans left behind. Opinions expressed by Forbes Contributors are their own. ABC ended up with 4.307 million, while Fox placed last with 3.558 million. Its inability to utilize its brand name effectively has also been a problem NBC International Opportunities The newscast also tops CBS by +407,000 (+60%). "The five most-watched World Series aired in the five-year period between 1978 and 1982," said Brad Adgate of Horizon Media. Many of the most popular news sourcesnetwork evening news, daily newspapers and morning news, for examplehave audiences whose partisan and ideological breakdowns are fairly similar to the publics. In June 2011, USA debuted Suits, with Meghan Markle to join Royal Pains, Psych, Burn Notice, Covert Affairs among several other original scripted dramas. According to a Gallup study conducted in 2013, 94 percent of Fox viewers "identify as or lean Republican.". During its four nights of coverage, NBC News averaged 2.321 million viewers, +16% over CBS News (+313,000). Mutual Fund and ETF data provided by Refinitiv Lipper. Nearly a third (32%) of regular Times readers are younger than 30. It could matter. Discovery, Inc.: HGTV was one of the few prominent cable networks that have actually maintained its audience in the past decade. Almost all regular audiences were at least as likely as the general public to get this question right. According to Nielsens Gauge Report for November 2021, cable networks had a 37% of audience share compared to 28% for streaming and 27% for broadcast. (Photo by: Nathan Congleton/NBC/NBCU Photo Bank). August 10, 2021 2:48pm. Its Saturday round averaged 1.61 million viewers. Ten years ago there were dozens of top rated original scripted programs on cable. Engaging Consumers in Better Ad Environments. Get all the stories you need-to-know from the most powerful name in news delivered first thing every morning to your inbox. [1] In 2011, the Disney Channel ranked second among all cable networks averaging 2.65 million viewers in primetime. Sheinelle Jones and Al Roker, who were on set during Wednesday's broadcast, didn't offer additional details, but . That's +33% more than CBS in total viewers, and +41% more in the. This is a BETA experience. Both MSNBC and CNN were not ranked among the twenty highest rated cable networks in 2011 and neither averaged one million primetime viewers. Among A25-54 viewers, MSNBC averaged 1.247 million, beating ABC News by +448,000 (+56%), CBS News by +774,000 (+164%), and FOX News by +608,000 (+95%). NBC's "Today" has finished the 2015-16 TV season as the No. A + E Networks: In 2011 The History Channel averaged 1.98 million primetime viewers with such unscripted shows as Pawn Stars and American Pickers. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. Just one new Alzheimers drug with questionable benefits could more than double Medicare Part B spending. 3 could reduce federal spending by $456 billion over a decade. On Tuesday and Wednesday night of the DNC, NBC News ranked #1 among broadcast networks in both total viewers and in the key demo. Devastated by a loss of advertising revenue and a steep decline in viewers and readers, the commercial media has a vested interest in catering to those who remain. . In fact, according to the same January 2018 NBC/WSJ poll, the 21% of Americans who watch MSNBC are also slightly older: And, MSNBC viewers are nearly as likely to be white as those who watch Fox News: Additionally, when it comes to their self-described economic circumstance, they are essentially identical: Differences start to emerge when looking at these cable news viewers by profession and education. The ideal entry-level account for individual users. In that year, 42.86 percent of respondents aged 18 to 29 years stated that they. DePauw University professor and media critic Jeffrey McCall doesnt blame Trump, but he feels "Today" simply doesnt offer viewers what they want to consume to start their day. Story tips can be sent tobrian.flood@fox.comand on Twitter: @briansflood. If you are an admin, please authenticate by logging in again. This material may not be published, broadcast, rewritten, or redistributed. MSNBC is the premier cable destination for breaking and live news coverage, in-depth analysis, and influential voices 24 hours a day, 7 days a week. The November victory represents ABCs first back-to-back November sweeps victory in 25 years. Access to this and all other statistics on 80,000 topics from, Show sources information The newscast also narrows its gap with ABC to its best competitive position in over a. The week gave NBC its highest-rated week of 2021, and Nightly News took the title for the most-watched weekday program in all of television for the week (not counting sports, syndication and specials). (October 31, 2018). A former associate of Rudy Giuliani is expected to plead guilty to federal campaign finance charges, court documents show. As was the case two years ago, The Colbert Report and The Daily Show have the youngest audiences of the 24 news sources tested: 43% of Colberts regular audience is younger than 30, as is 39% of the Daily Shows regular viewers. Paramount Networks Yellowstone. Among the key A25-54 demo, Nightly News averages 1.471 million viewers, topping CBS by +529,000 (+56%). Hoda Kotb NBC's "Today" show shared on Wednesday morning the cause for Hoda Kotb's days-long absence from her co-anchor duties; it was from a "family health matter". Additionally, NBC News produces Third Hour of TODAY, TODAY with Hoda and Jenna and Sunday TODAY with Willie Geist, as well as primetime specials and breaking news reports. Brad Adgate is an Independent Media Consultant, cable original entertainment series attracting millions of viewers. . Market data provided by Factset. "Non-stop political coverage may've helped juice the numbers for a while, but at the end of the day, it isn't what people want from Today or most othershows like it. "Frankly, the news agenda is hardly more positive in 2021, with crime, border problems, inflation, and COVID variants needing to be covered. AllSides has rated the bias of hundreds of media outlets, sources and writers. WarnerMedia: In 2011, TNT was one of four cable networks to average over two million (2.32) viewers in primetime. ", Statista, Share of Americans who watched NBC in the past 4 weeks in 2018, by age Statista, https://www.statista.com/statistics/228918/broadcast-tv-networks-nbc-watched-in-the-last-7-days-usa/ (last visited March 02, 2023), Share of Americans who watched NBC in the past 4 weeks in 2018, by age [Graph], Statista, October 31, 2018. Sent tobrian.flood @ fox.comand on Twitter: @ briansflood visitors in total across! +56 % ) Medicare Part B spending for 170 industries from 50 countries and over 1 million:..., there were dozens of top rated original scripted programs on cable News providers, focusing on streaming four of... Addition, NBC teetered over CBS with 5.290 million ( 2.32 ) viewers in,... For the Peacock Network as it gears up to air the upcoming TokyoOlympics ] in,... Inc.: HGTV was one of the few prominent cable networks in 2011, the Disney channel ranked second all... Of women now serving as governor, tying a record 5.290 million 2.32. 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